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The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers
49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out consumer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Product Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270 Percent
User review stats show the purchase possibility for an item with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Millennials Trust Online Reviews As Much As Family And Friends
Online review statistics put clients' reviews as the most reliable source of suggestions. Online reviews normally carry the very same weight as advice from friends and family.
Source: Brightlocal
Clients Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Buying choices are made quickly.
Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Because They Want To Buy A Service Or A Product And Desire To Get The Truth About The Businesses Products And Services, 82% Of Consumers Visit Review Websites.
Users come because they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'extremely often'.
Source: Trust You
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Just 6% Of Consumers Do Not Trust Customer Reviews At All
According to customer review data, a massive 19 percent of customers always trust online reviews and never a make a purchase without reading reviews.
Source: Statista
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Company
This stat is one of many that illustrate the importance of online scores. Now that news of customer complete satisfaction travels this fast, keeping your clients delighted is more important than ever.
57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked just for companies with a best five star ranking.
Source: Brightlocal
The Majority Of Clients Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Customers
24% of US consumers consider reviews as 'very influential'.
To illustrate the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are also ready to accept slower shipping times for such products.
Source: Turntonetworks