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Just 6% Of Customers Don't Rely On Consumer Reviews At All
According to customer review statistics, a tremendous 19% of consumers constantly rely on online reviews and never a buy without checking out reviews first.
Source: Statista
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
83% Of Customers Don't Trust Advertising
The conventional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements select to pay attention to consumers' recommendations online.
Source: Statuslabs
89% Of Clients Read A Companies Feedback To Reviews
Not only do the majority of consumers check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our purchasing decisions.
According to social media reviews data, Facebook impacts the majority of users' purchase decisions.
Facebook reviews stats expose that four out of five users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
15 Percent Of People Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of prospective consumers won't even think about doing business with a company they can't discover viewpoints about.
Source: Statuslabs
73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear people aren't satisfied with ratings alone.
Customer reviews make the statistics appear more authentic which is what the prospective consumers are looking for. Almost a third of customers state composed reviews are the only function that makes them think the websites' reviews are helpful and relevant.
Source: Fan and Fuel
91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most credible source of suggestions. Online reviews usually carry the very same weight as guidance from loved ones.
Source: Brightlocal
77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
The Average Review Word Count Has Become 65% Shorter Since 2010
As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review statistics show the basic popularity of a site can only presume when it comes to trust.
Source: Review Trackers
98% Of Yelp's Browsers Bought From A Business They Discovered On The Website
Usually, 142 million consumers go to Yelp on a monthly basis. If you have not claimed your free Yelp business page, this is as good a time as any.
Source: RevLocal
United States Shoppers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
When people read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US customers.
Source: Statista
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
70 Percent Of Customers Choose To Discover A Business Through Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs