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Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies really use them.
Although we now understand why customer reviews are so powerful, the majority of businesses obviously do not.
Source: LsaInsider
Due To The Fact That They Want To Acquire An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Visit Review Websites.
Users come because they have already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.
With the help of other people, you manage to decide on one that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
89% Of Clients Choose To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile web browser, clients choose to read reviews on their mobile phones.
Source: Statista
83% Of Consumers Don't Rely On Advertising
The standard channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements select to take note of customers' recommendations online.
Source: Statuslabs
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our purchasing preferences.
According to social media reviews data, Facebook impacts more than half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are likely to trust a local business.
Source: RevLocal
61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall two-thirds of companies have excellent and good rankings. Just 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
Reviews Published On Twitter Can Boost Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Articles, Rather Than Ads
Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
73% Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with scores alone.
Written reviews make the stats appear more genuine which is what the potential clients are searching for. Almost a third of customers state written reviews are the only feature that makes them think the sites' reviews are pertinent and useful.
Source: Fan and Fuel
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management statistics suggest a business's reputation does not affect just the consumers. Potential employees likewise look at ratings and read reviews.
Source: Deloitte
83% Of All Young Buyers Were Invited To Leave A Review Recently
Of those asked, 80% of consumers did give a review. In general, companies have asked 66% of all clients to post a review on their company.
Source: Brightlocal
More Than Half Of Customers Aged 25-34 Posted Reviews
According to Statista, the younger generations are seemingly the more vocal ones.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.
Source: Capterra
77% Of Consumers Would Most Likely Submit A Review If They Were Asked
More than a 35% would submit a review to advise others about their consumer experience and 24% would probably direct their review to the business itself.
Over a 26% would be willing to submit a review to assist other individuals with their decision making process.
Source: Podium