95% Of Disappointed Clients Will Return To A Business If A Company Takes Care Of Problems Rapidly And Effectively

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an indisputable influence on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses really utilize them.

Although we now understand why customer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Typically two-thirds of companies have exceptional and awesome rankings. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general popularity of a site can just go so far.

Source: Review Trackers

Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Given that the vast majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

82 Percent Of Consumers Visit Review Websites Due To The Fact That They Wish To Buy A Service Or A Product And Want To Get The Facts About Business Products And Services.

Users come due to the fact that they have actually currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

74% Of Local Companies Have At A Minimum, One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online scores statistics, we discovered that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Online Item Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270%

User review statistics show the purchase likelihood for an item with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center