Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

The Majority Of People Aged 25-34 Gave Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's buyers are wary and want the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same clients are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the massive impact user ratings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and ranking data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

74 Percent Of Local Companies Have At Least One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online ratings stats, we learnt that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Typically 2 out of 3 companies have exceptional and good ratings. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

Customers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Purchasing choices are made quickly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

83% Of All Young People Were Asked To Submit A Review Recently

Of those invited, 80% of customers did give a review. In general, businesses have asked 66% of all customers to leave a review on their company.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics show the basic popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

When customers need to choose a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport