The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking in fact helps your overall rating.

According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a medical professional or a legal representative.

Young people (age 18-35) are even more inclined to hire a professional based upon online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

89% Of Customers Prefer To Read Reviews On Their Mobile Devices

Be it through an app or a mobile browser, customers choose to read reviews on their phones.

Source: Statista

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new car and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

88% Of Executives View Reputation Risk As A Leading Business Problem

Reputation management statistics suggest a company's reputation doesn't affect just the clients. Potential employees likewise look at scores and take a look at reviews.

Source: Deloitte

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated content has an indisputable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing preferences.

According to social reviews data, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are more likely to trust a local business.

Source: RevLocal

95% Of Unhappy Customers Will Return To A Business If A Business Makes An Effort To Solve Issues Rapidly And Effectively

Clients don't anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Customers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

77% Of Clients Would Certainly Post A Review If They Were Asked

More than a 35% would leave a review to notify others about their consumer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their decision making process.

Source: Podium

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general popularity of a site can only go so far.

Source: Review Trackers

83% Of All Younger Clients Were Asked To Post A Review Recently

Of those invited, 80% of consumers did give a review. Overall, businesses have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs