53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

83% Of All Young Buyers Were Asked To Give A Review Recently

Of those invited, 80% of customers did submit a review. In general, companies have actually asked 66% of all clients to give a review on their business.

Source: Brightlocal

95% Of Unsatisfied Customers Will Go Back To A Company If A Company Makes An Effort To Fix Issues Quickly And Efficiently

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

70 Percent Of Consumers Choose To Learn About A Business Through Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users take note of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

Customers Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Generally, 142 million customers visit Yelp on a monthly basis. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower score in fact helps your overall score.

According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do miracles in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% boost.

Source: RevLocal

72% Of Consumers Won't Take Action Unless They Read Some Reviews

Irrespective of how attractive your marketing is, you still require client reviews. There is no way around it. Consumers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

More Than Half Of Customers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Communicating with your clients builds their trust. Even something easy like reacting to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are happy to invest more money with a company.

Source: Statuslabs