Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Since the large majority of customers read reviews, you'd want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally two-thirds of businesses have excellent and good scores. Just 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Staying connected with your consumers builds their trust. Even something easy like responding to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out a lot more reviews to get a clear view of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users take note of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

United States Buyers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various aspects of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really use them.

Although we now know why client reviews are so effective, many businesses obviously don't.

Source: LsaInsider

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks