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More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of consumers, who take note of the number of reviews is currently at 46%.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.
Reviews and score stats reveal people value the opinion of peers more than any other material.
Source: Collective Bias
15 Percent Of People Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15% of prospective clients will not even consider working with a company they can't discover opinions about.
Source: Statuslabs
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the same weight as advice from family and friends.
Source: Brightlocal
83% Of All Younger Consumers Were Asked To Give A Review Recently
Of those invited, 80% of customers did submit a review. Overall, businesses have actually asked 66% of all consumers to give a review on their business.
Source: Brightlocal
70 Percent Of Consumers Choose To Learn About A Business By Means Of Reviews And Posts, Instead Of Ads
Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs
83 Percent Of Clients Don't Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to take notice of clients' recommendations online.
Source: Statuslabs
67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
Reviews have an enormous impact on their decision when clients have to pick a service provider.
Source: DemandGenReport
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You