83 Percent Of Customers Do Not Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads select to take notice of customers' suggestions online.

Source: Statuslabs

60% Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and rating stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact utilize them.

Although we now understand why customer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have an enormous effect on their decision when clients have to choose a service provider.

Source: DemandGenReport

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying preferences.

According to social reviews data, Facebook affects over half of users' purchase decisions.

Facebook reviews statistics expose that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new vehicle and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the general appeal of a site can just go so far.

Source: Review Trackers

70 Percent Of Consumers Prefer To Discover A Business By Means Of Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

Majority Of Consumers Won't Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is among numerous that illustrate the value of online rankings. Now that news of customer fulfillment travels this quick, keeping your clients delighted is more important than ever.

57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with a perfect five star ranking.

Source: Brightlocal

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Typically, 142 million customers check out Yelp on a monthly basis. This is as excellent a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista