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74 Percent Of Local Businesses Have At A Minimum, One Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online rankings statistics, we learnt that a company needs to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
The Average Review Word Count Has Become 65% Much Shorter Since 2010
Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Since They Want To Buy A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Sites.
Users come because they have actually already formed a buying decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
A Lot Of Best Selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Software Reviews Influence Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal
67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Picking A Service Provider
Reviews have a massive effect on their decision when clients have to pick a service provider.
Source: DemandGenReport
Reviews Published On Twitter Can Increase Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Generally 2 out of 3 businesses have excellent and outstanding ratings. Just 5% of companies have a rating below 3 stars.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management stats indicate a business's reputation does not affect simply the customers. Prospective team members likewise take a look at rankings and take a look at reviews.
Source: Deloitte
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.
Today's shoppers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs