Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'very influential'.

To highlight the importance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Typically, 142 million customers visit Yelp each month. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

15 Percent Of Customers Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15 percent of prospective consumers won't even think about doing business with a business they can't find opinions about.

Source: Statuslabs

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

Irrespective of how attractive your marketing is, you still require client reviews. There's no skirting around it. Consumers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

53% Of Customers Expect Businesses To Reply Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews go on without a reaction. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

Majority Of Consumers Won't Use A Company If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the significance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your customers pleased is more vital than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for companies with a perfect five star score.

Source: Brightlocal

89% Of Clients Read A Companies Feedback To Reviews

Not only do a lot of individuals read the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

89% Of Clients Like To Read Reviews Using Their Smart Devices

Be it via an app or a mobile web browser, people young and old choose to read reviews on their mobile phones.

Source: Statista

73 Percent Of Customers Think Customer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Client reviews make the statistics appear more genuine which is what the prospective clients are searching for. Nearly a third of customers state composed reviews are the only feature that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats reveal the general popularity of a website can only presume when it concerns trust.

Source: Review Trackers