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74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from enough to enhance your site's SERP ranking.
Taking a look at online ratings statistics, we learnt that a business requires to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people understand the value of being informed. User-generated content has an indisputable influence on customers.
If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to pick a medical professional or a legal representative.
Younger people (age 18-35) are a lot more inclined to hire an expert based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
70 Percent Of Consumers Prefer To Learn About A Business Through Reviews And Posts, Instead Of Advertisements
Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the very best way to find the truth about a service or product.
Source: Statuslabs
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their buying confidence.
Organizations use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and score data show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'extremely often'.
Source: Trust You
Negative Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated material can do wonders in terms of conversions.
A single review can have a huge influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% boost.
Source: RevLocal
Just 6 Percent Of Customers Do Not Trust Consumer Reviews At All
According to consumer review stats, a whopping 19 percent of customers always rely on online reviews and never ever a make a purchase without checking out reviews initially.
Source: Statista
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review stats reveal the basic popularity of a website can only go so far when it concerns trust.
Source: Review Trackers
77% Of Clients Don't Trust Reviews That Are Older Than Three Months
Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs