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Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful people know the value of being informed. User-generated material has an unassailable impact on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can also influence our buying preferences.
According to social reviews data, Facebook affects the majority of users' purchase decisions.
Facebook reviews stats reveal that 4 out of five users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews
Take notice of this fact. The better other users explain your service or product, the more cash you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out consumer reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews
Communicating with your consumers establishes trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.
As you may expect, clients who feel this way are more willing to invest more cash with a business.
Source: Statuslabs
70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read much more reviews to get an idea of how business is actually doing. Do not depend on that figure alone.
Source: Brightlocal
61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Overall two-thirds of companies have great and exceptional scores. Only 5% of companies have a rating listed below three stars.
Source: Brightlocal
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies really make use of them.
Although we now understand why consumer reviews are so effective, the majority of businesses apparently don't.
Source: LsaInsider
Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses
Considering that the vast majority of customers read reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Consumers Review A Businesses Replies To Reviews
Not only do most individuals check out the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal