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53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people understand the value of being informed. User-generated content has an unassailable influence on customers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
The Average Review Length Has Gotten 65% Shorter Since 2010
As of late reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
Online Product Reviews About An Item Can Boost Its Conversion Rate By A Whopping 270%
User review statistics show the purchase possibility for an item with 5 reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
89% Of Customers Review A Businesses Replies To Reviews
Not only do many clients check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews generally bring the very same weight as advice from family and friends.
Source: Brightlocal
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive effect user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
American Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various aspects of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA clients.
Source: Statista
Reviews Published On Twitter Can Improve Revenues By 6.46%
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and score data show individuals value the opinion of peers more than any other material.
Source: Collective Bias