Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

15 Percent Of People Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of potential clients won't even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs

People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a legal representative or a doctor.

Younger people (age 18-35) are even more likely to hire an expert based on online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

Clients Could Spend 31% More With A Business That Has Excellent Reviews

Take notice of this statistic. The more detailed other users explain your service or product, the more money you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really use them.

Although we now know why consumer reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

89% Of Shoppers Prefer To Read Reviews On Their Smartphones

Be it by means of an app or a mobile browser, people young and old choose to read reviews on their mobile phones.

Source: Statista

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are several models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you quickly select a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs