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98% Of Yelp's Browsers Bought From A Business They Discovered On The Site
Typically, 142 million customers go to Yelp every month. If you haven't claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive impact user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To show the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those very same clients are also happy to accept slower shipping times for such items.
Source: Turntonetworks
67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
When clients need to select a solution provider, reviews have a massive impact on their decision.
Source: DemandGenReport
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.
Source: Statista
Many Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
Reviews Published On Twitter Can Help Boost Online Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews
Irrespective of how captivating your marketing is, you still need consumer reviews. There is no way around it. Customers are still willing to hear you out, but they trust other people more.
Source: My Testimonial Engine
52% Of Customers Trust A Product More If It Has Negative Reviews Also
We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
70 Percent Of Customers Choose To Find Out About A Business Through Short Articles And Reviews, Rather Than Advertisements
Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs