90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

89% Of Clients Browse A Businesses Responses To Reviews

Not only do the majority of clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Visitors Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing decisions are made rapidly.

Online reviews are obviously convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how eye-catching your marketing is, you still require client reviews. There's no other way around it. Consumers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated material has an unassailable effect on customers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general popularity of a website can only go so far.

Source: Review Trackers

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out much more reviews to get a better idea of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews World Wide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the value of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those very same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Since the large majority of customers read reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

61 Percent Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Generally two-thirds of companies have exceptional and awesome rankings. Just 5% of businesses have a score below three stars.

Source: Brightlocal