91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most reliable source of recommendations. Online reviews usually carry the very same weight as recommendations from family and friends.

Source: Brightlocal

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated content has an indisputable effect on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics suggest a company's reputation doesn't impact just the consumers. Prospective employees likewise look at rankings and read reviews.

Source: Deloitte

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics show the general popularity of a site can just presume when it comes to trust.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Google Represents 57.5% Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also affect our buying decisions.

According to social media reviews statistics, Facebook impacts the majority of users' purchase decisions.

Facebook reviews stats expose that four out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

70 Percent Of Consumers Choose To Find Out About A Business By Means Of Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You