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53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of customer reviews remain without a reply. That's too bad, since those companies are losing clients that way.
Source: Review Trackers
30% Of Customers Feel Positive About A Business Which Answers Online Reviews
Staying connected with your consumers creates trust. Even something as simple as responding to their remarks and reviews can make them feel valued.
As you may expect, clients who feel this way are more willing to invest more money with a company.
Source: Statuslabs
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to choose a legal representative or a physician.
Younger people (age 18-35) are a lot more likely to hire a professional based on online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months
Clients don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
91% Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews normally bring the exact same weight as suggestions from friends and family.
Source: Brightlocal
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our buying preferences.
According to social reviews data, Facebook affects over half of users' purchase decisions.
Facebook reviews stats reveal that four out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a unfavorable or average one.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
If A Company Deals With Problems Quickly And Efficiently, 95% Of Unsatisfied Consumers Will Return To A Company
Clients do not anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
52% Of Consumers Rely On A Product More If It Has Negative Reviews Also
We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra