One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated material has an indisputable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

70 Percent Of Customers Choose To Learn About A Business Via Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Given that the vast majority of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72% Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how alluring your marketing is, you still need client reviews. There's no other way around it. Customers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

15% Of Clients Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of prospective customers won't even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

98% Of Yelp's Visitors Bought From A Business They Discovered On The Website

Generally, 142 million customers check out Yelp each month. This is as great a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

US Consumers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American clients.

Source: Statista

If They Were Asked, 77% Of Consumers Would Likely Submit A Review

More than a 35% would post a review to inform others about their client encounter and 24% would likely direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our buying decisions.

According to social media reviews statistics, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are more likely to rely on a local business.

Source: RevLocal

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics put consumers' reviews as the most reliable source of suggestions. Online reviews typically carry the very same weight as guidance from family and friends.

Source: Brightlocal

89% Of Clients Read A Companies Responses To Reviews

Not only do most individuals check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Throughout The World

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

30% Of Customers Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your clients builds their trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are more willing to invest more cash with a company.

Source: Statuslabs