Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those exact same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an indisputable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

74 Percent Of Regional Companies Have At A Minimum, One Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Taking a look at online scores statistics, we discovered that a business needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

American Shoppers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

When people read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

67% Of Customers Report Reviews Are A "Very Important" Factor When Picking A Service Provider

When clients need to select a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

Many Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get an idea of how business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

More Than Half Of Customers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are seemingly the more opinionated ones.

Source: Statista

Reviews Shared On Twitter Can Help Increase Online Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly pick one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs