91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics position clients' reviews as the most reliable source of suggestions. Online reviews normally bring the same weight as suggestions from family and friends.

Source: Brightlocal

US Shoppers View "Product Performance" To Be The Most Useful Info In Product Reviews

When people read reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of American clients.

Source: Statista

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

60% Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and ranking stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

83% Of All Young Shoppers Were Invited To Submit A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have asked 66% of all clients to submit a review on their business.

Source: Brightlocal

Software Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Most Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking in fact helps your overall score.

According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

89% Of Shoppers Like To Read Reviews On Their Smart Devices

Be it via an app or a mobile browser, individuals prefer to read reviews on their phones.

Source: Statista

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic popularity of a site can just go so far.

Source: Review Trackers

More Than Half Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Ranking

This stat is one of lots of that highlight the importance of online ratings. Now that news of client satisfaction travels this quick, keeping your consumers happy is more important than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for businesses with a perfect five star rating.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Given that the huge bulk of customers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Published On Twitter Can Help Improve Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz