73 Percent Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the prospective customers are looking for. Practically a 3rd of customers state composed reviews are the only feature that makes them believe the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

70% Of Customers Choose To Discover A Business Via Posts And Reviews, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

US Consumers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals check out reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American clients.

Source: Statista

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Recently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social media reviews statistics, Facebook impacts the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business.

Source: RevLocal

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two thirds of businesses have exceptional and awesome rankings. Only 5% of companies have a score below three stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the basic appeal of a website can only presume when it comes to trust.

Source: Review Trackers

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

30% Of Clients Feel Positive About A Company Which Responds To Online Reviews

Keeping in touch with your consumers creates trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you might anticipate, clients who feel this way are more willing to spend more money with a business.

Source: Statuslabs

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick a doctor or a lawyer.

Young people (age 18-35) are a lot more likely to work with a professional based on online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters