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89% Of Shoppers Choose To Read Reviews Using Their Cell Phones
Be it through an app or a mobile internet browser, everyday people prefer to read reviews on their phones.
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element
Stats reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews
No matter how tempting your marketing is, you still require customer reviews. There's no skirting around it. Clients are still willing to hear you out, but they trust other people more.
Source: My Testimonial Engine
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
Younger people know the worth of being informed. User-generated material has an indisputable effect on customers.
If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
70% Of Consumers Prefer To Discover A Business Via Reviews And Articles, Instead Of Advertisements
Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best method to find the truth about a service or product.
Source: Statuslabs
Online Product Reviews About An Item Can Amplify Its Conversion Rate By A Whopping 270 Percent
User review statistics show the purchase likelihood for a product with five reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
77% Of Clients Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would do it to notify others about their customer encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would want to submit a review to assist other people with their choice making process.
Source: Podium
American Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different aspects of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US clients.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star ranking is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista
If A Business Deals With Problems Rapidly And Effectively, 95% Of Dissatisfied Clients Will Return To A Business
Consumers do not anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there is absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
74% Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from adequate to improve your site's SERP ranking.
Taking a look at online scores stats, we found out that a company needs to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
83% Of Consumers Do Not Trust Advertising
The standard channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust advertisements select to take note of consumers' suggestions online.
Source: Statuslabs
The Majority Of People Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are surprisingly the more opinionated ones.
Source: Statista
91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the same weight as guidance from friends and family.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'really often'.
Source: Trust You
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo