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89% Of Customers Choose To Read Reviews On Their Cell Phones
Be it via an app or a mobile browser, most people choose to read reviews on their phones.
Source: Statista
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can likewise affect our purchasing decisions.
According to social media reviews stats, Facebook affects over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are likely to trust a local business.
Source: RevLocal
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal
If A Business Manages To Fix Problems Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Go Back To A Business
Clients don't anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Just 6 Percent Of Customers Don't Trust Consumer Reviews At All
According to consumer review stats, a whopping 19% of consumers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
15 Percent Of Buyers Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of potential customers won't even think about doing business with a company they can't discover opinions about.
Source: Statuslabs
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other consumers, you quickly select a model that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
When clients need to select a service provider, reviews have a huge impact on their decision.
Source: DemandGenReport
71% Of Millennials Search Customer Reviews Of Professional Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select a physician or a lawyer.
Younger people (age 18-35) are much more inclined to work with an expert based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.
Source: Review Trackers
53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's consumers are wary and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista