89% Of Customers Read A Companies Replies To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Staying connected with your consumers establishes trust. Even something easy like reacting to their comments and reviews can make them feel valued.

As you may anticipate, clients who feel this way are more willing to invest more cash with a business.

Source: Statuslabs

53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews remain without a reply. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually utilize them.

Although we now understand why customer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous effect user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Looking at online rankings stats, we found out that a company needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats suggest a business's reputation doesn't impact just the customers. Prospective employees likewise take a look at scores and read reviews.

Source: Deloitte

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and ranking data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million consumers visit Yelp on a monthly basis. This is as excellent a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic popularity of a site can just go so far.

Source: Review Trackers