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Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you select the best one for you? Well, you read the reviews.
With the help of other people, you manage to choose a model that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
US Consumers Regard "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals read reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA customers.
Source: Statista
One-half Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful people understand the worth of being informed. User-generated content has an indisputable impact on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
89% Of Clients Review A Companies Responses To Reviews
Not only do a lot of consumers read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Looking at online rankings stats, we found out that a company needs to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Software Reviews Influence Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Shoppers Prefer To Read Reviews On Their Mobile Devices
Be it through an app or a mobile internet browser, most people prefer to read reviews on their mobile devices.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star rating is the first thing consumers see. Still, users take notice of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.
Source: Statista
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review stats reveal the general popularity of a site can just go so far when it pertains to trust.
Source: Review Trackers