64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new vehicle and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly select a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Generally 2 out of 3 companies have outstanding and good scores. Just 5% of businesses have a rating listed below three stars.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our purchasing decisions.

According to social media reviews statistics, Facebook impacts over half of users' purchase choices.

Facebook reviews stats expose that 4 out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying choices are made quickly.

Online reviews are clearly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated material has an indisputable impact on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how attractive your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your consumers establishes trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you may expect, customers who feel this way are happy to spend more cash with a company.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Clients

24% of US consumers consider reviews as 'very influential'.

To highlight the value of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Since the huge majority of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

Online Item Reviews About An Item Can Raise Its Conversion Rate By An Unprecedented 270%

User review stats reveal the purchase probability for an item with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

83% Of All Young Consumers Were Invited To Post A Review Recently

Of those invited, 80% of customers did leave a review. Overall, companies have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose an attorney or a medical professional.

Younger people (age 18-35) are even more inclined to employ a professional based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters