70 Percent Of Customers Choose To Discover A Business Through Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

89% Of Clients Read A Companies Reactions To Reviews

Not only do the majority of consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and ranking data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

The Majority Of Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower ranking in fact helps your overall score.

According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general appeal of a site can only go so far.

Source: Review Trackers

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an indisputable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Practically a third of consumers say composed reviews are the only feature that makes them believe the sites' reviews are relevant and useful.

Source: Fan and Fuel

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management statistics show a company's reputation doesn't affect just the clients. Potential team members likewise take a look at rankings and take a look at reviews.

Source: Deloitte

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the huge effect user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of customer reviews go on without a response. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Since the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal