Software Reviews Impact Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

77% Of Consumers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would submit a review to educate others about their customer experience and 24% would definitely direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their decision making process.

Source: Podium

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'very influential'.

To show the value of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those very same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

83 Percent Of Customers Do Not Rely On Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to take note of customers' suggestions online.

Source: Statuslabs

15 Percent Of Buyers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of potential clients won't even consider working with a business they can't find viewpoints about.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70% Of Customers Choose To Discover A Business By Means Of Reviews And Short Articles, Instead Of Ads

Ads are all well and good, but it deserves trying a different approach as well. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact make use of them.

Although we now know why client reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

86% Of Customers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you provide them a good experience.

Source: Brightlocal