49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

90 Percent Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the general appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

Over Half Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is among many that illustrate the importance of online rankings. Now that news of consumer fulfillment travels this fast, keeping your consumers happy is more crucial than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with an ideal five star ranking.

Source: Brightlocal

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270 Percent

User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Clients Could Spend 31% More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users describe your product and services, the more money you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read many more reviews to get a clear view of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

Because They Desire To Buy An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.

Review sites are places that people go to get the truth about a service, business or item . Due to the fact that they have currently formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge effect user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you manage to select a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

The Average Review Word Count Has Become 65% Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista