73% Of Customers Think Customer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't pleased with ratings alone.

Client reviews make the statistics appear more authentic which is what the prospective consumers are trying to find. Nearly a 3rd of customers say written reviews are the only feature that makes them think the sites' reviews are appropriate and useful.

Source: Fan and Fuel

The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'constantly' or 'really often'.

Source: Trust You

70% Of Consumers Prefer To Find Out About A Business Through Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive effect user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

89% Of Buyers Choose To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile browser, folks choose to read reviews on their cell phones.

Source: Statista

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read much more reviews to get an idea of how the business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

89% Of Customers Read A Companies Responses To Reviews

Not only do many consumers read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Online Item Reviews About An Item Can Raise Its Conversion Rate By An Unprecedented 270 Percent

User review stats reveal the purchase possibility for a product with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Only 6% Of Customers Do Not Rely On Consumer Reviews At All

According to customer review stats, a whopping 19 percent of customers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista