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More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Clients Read A Businesses Feedback To Reviews
Not only do a lot of shoppers check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing decisions are made quickly.
Online reviews are obviously convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
83% Of All Younger Clients Were Asked To Give A Review Recently
Of those asked, 80% of clients did submit a review. Overall, companies have actually asked 66% of all customers to post a review on their business.
Source: Brightlocal
95% Of Dissatisfied Customers Will Go Back To A Company If A Business Takes Care Of Problems Rapidly And Effectively
Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there's absolutely nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out many more reviews to get an idea of how the business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
US Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA clients.
Source: Statista
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management stats indicate a business's reputation does not affect simply the consumers. Prospective team members also look at scores and take a look at reviews.
Source: Deloitte
30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews
Communicating with your customers establishes trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.
As you might anticipate, customers who feel this way are more willing to invest more money with a business.
Source: Statuslabs
Reviews Published On Twitter Can Increase Online Sales By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.
With the help of other customers, you quickly decide on a model that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs