53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

The Average Review Word Count Has Become 65% Much Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your customers establishes trust. Even something easy like reacting to their comments and reviews can make them feel valued.

As you might anticipate, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and score stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

Google Represents 57.5 Percent Of All Reviews Across The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users take note of other elements also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

90 Percent Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.

Source: Review Trackers

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats position clients' reviews as the most trustworthy source of recommendations. Online reviews normally bring the very same weight as advice from loved ones.

Source: Brightlocal

72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still need client reviews. There's no skirting around it. Clients are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

74 Percent Of Local Companies Have At A Minimum, One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online rankings statistics, we learnt that a company needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

89% Of Consumers Like To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile internet browser, consumers prefer to read reviews on their smart phones.

Source: Statista

86% Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Typically, 142 million consumers check out Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal