52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

74 Percent Of Local Companies Have At Least One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online rankings stats, we discovered that a company requires to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

30% Of Clients Feel Favorable To A Business Which Answers Online Reviews

Corresponding with your clients builds their trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you might anticipate, clients who feel this way are going to spend more cash with a company.

Source: Statuslabs

Many Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a massive effect on their decision when customers have to pick a solution provider.

Source: DemandGenReport

89% Of Clients Browse A Businesses Replies To Reviews

Not only do many consumers read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic popularity of a site can only go so far.

Source: Review Trackers

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses in fact make use of them.

Although we now know why consumer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other people, you manage to choose one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for an item with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Usually, 142 million customers check out Yelp every month. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Stats reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and score data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most credible source of suggestions. Online reviews usually carry the exact same weight as guidance from friends and family.

Source: Brightlocal