70% Of Consumers Prefer To Find Out About A Business Via Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

15% Of Customers Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of potential clients will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

90% Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing decisions.

According to social reviews stats, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to rely on a local business.

Source: RevLocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Company

This stat is one of many that highlight the significance of online ratings. Now that news of client fulfillment travels this fast, keeping your customers delighted is more crucial than ever.

57% of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with a perfect five star score.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a doctor or a lawyer.

Younger people (age 18-35) are even more inclined to hire a professional based on online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally 2 out of 3 businesses have good and exceptional ratings. Just 5% of companies have a score below three stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and rating data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out a lot more reviews to get a clear view of how the business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

89% Of Buyers Like To Read Reviews On Their Cell Phones

Be it through an app or a mobile internet browser, everyday people prefer to read reviews on their smart phones.

Source: Statista

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Regardless of how alluring your marketing is, you still need client reviews. There's no skirting around it. Consumers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine