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89% Of Customers Review A Companies Replies To Reviews
Not only do a lot of individuals read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
One review is far from enough to improve your website's SERP ranking.
Taking a look at online ratings statistics, we learnt that a business requires to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses
Considering that the vast bulk of consumers read reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the general popularity of a site can only go so far when it concerns trust.
Source: Review Trackers
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
70 Percent Of Customers Choose To Learn About A Business Via Reviews And Short Articles, Rather Than Ads
Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.
Source: Statuslabs
53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats show that 63% of consumer reviews stay without a reply. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
86 Percent Of Customers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you provide them a good experience.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the massive impact user ratings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US consumers consider reviews as 'extremely influential'.
To illustrate the significance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those same customers are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
77% Of Individuals Don't Trust Reviews That Are Older Than Three Months
Customers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs