Customers Might Spend 31% More With A Business That Has Terrific Reviews

Take notice of this statistic. The more detailed other users describe your product or service, the more money you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use A Business

This stat is one of lots of that illustrate the significance of online scores. Now that news of client complete satisfaction travels this quick, keeping your clients delighted is more important than ever.

57 percent of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with a perfect five star score.

Source: Brightlocal

53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review stats prove that 63% of consumer reviews stay without a reply. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

89% Of Customers Want To Read Reviews On Their Cell Phones

Be it through an app or a mobile internet browser, people today choose to read reviews on their mobile phones.

Source: Statista

Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and ranking data reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two-thirds of businesses have excellent and great rankings. Just 5% of companies have a score below three stars.

Source: Brightlocal

83% Of All Young Clients Were Invited To Submit A Review Recently

Of those asked, 80% of consumers did give a review. Overall, businesses have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo