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77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's shoppers are smart and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our buying preferences.
According to social reviews statistics, Facebook affects over half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business.
Source: RevLocal
86% Of Consumers Would Think About Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. They will be willing to share it if you give them an excellent experience.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
83 Percent Of Customers Don't Trust Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to take notice of consumers' recommendations online.
Source: Statuslabs
70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is really doing. Do not depend on that figure alone.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
89% Of Shoppers Prefer To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile web browser, most people prefer to read reviews on their cell phones.
Source: Statista
90% Of Users Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
Only 6% Of Consumers Don't Trust Consumer Reviews At All
According to client review stats, a whopping 19 percent of customers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website
Usually, 142 million customers go to Yelp on a monthly basis. If you have not claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal