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63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
70 Percent Of Consumers Choose To Learn About A Business Via Reviews And Posts, Instead Of Ads
Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.
Source: Capterra
98% Of Yelp's Visitors Bought From A Business They Discovered On The Website
Typically, 142 million customers check out Yelp on a monthly basis. This is as good a time as any if you have not claimed your free Yelp business page.
Source: RevLocal
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read client reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
89% Of Clients Choose To Read Reviews On Their Cell Phones
Be it through an app or a mobile web browser, individuals prefer to read reviews on their phones.
Source: Statista
Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase likelihood for an item with five reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
Just 6 Percent Of Customers Don't Trust Client Reviews At All
According to consumer review data, a tremendous 19 percent of customers always trust online reviews and never a make a purchase without reading reviews.
Source: Statista
Clients Could Spend 31 Percent More With A Business That Has Great Reviews
Pay attention to this statistic. The more detailed other users explain your service or product, the more money you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
US Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American customers.
Source: Statista
Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated material has an unassailable impact on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise affect our buying preferences.
According to social reviews statistics, Facebook impacts more than half of users' purchase choices.
Facebook reviews stats expose that four out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal