53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact make use of them.

Although we now know why client reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic popularity of a site can just go so far.

Source: Review Trackers

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Consumers Review A Companies Responses To Reviews

Not only do the majority of consumers read the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews

Regardless of how appealing your marketing is, you still need consumer reviews. There's no other way around it. Customers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews

Staying connected with your customers develops trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.

As you might anticipate, clients who feel this way are happy to spend more money with a company.

Source: Statuslabs

53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews go on without a response. That's regrettable, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase possibility for an item with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center