US Buyers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different elements of the shopping experience when people read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.

Source: Statista

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the potential customers are trying to find. Almost a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two thirds of businesses have great and awesome rankings. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online rankings data, we found out that a company requires to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

83% Of All Young Shoppers Were Asked To Post A Review Recently

Of those asked, 80% of customers did post a review. In general, businesses have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and score data show people value the opinion of peers more than any other content.

Source: Collective Bias

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new car and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your customers establishes trust. Even something like reacting to their comments and reviews can make them feel valued.

As you might expect, clients who feel this way are happy to invest more cash with a company.

Source: Statuslabs

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Business

This stat is one of many that highlight the significance of online ratings. Now that news of client satisfaction travels this fast, keeping your consumers delighted is more important than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for companies with a best five star ranking.

Source: Brightlocal