77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

Reviews Posted On Twitter Can Improve Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Many Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower ranking in fact helps your overall score.

According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management stats suggest a company's reputation doesn't affect simply the consumers. Potential employees likewise look at rankings and read reviews.

Source: Deloitte

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase possibility for an item with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Since the huge bulk of customers read reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Buyers Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are obviously persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an indisputable effect on consumers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Majority Of Consumers Will Not Use A Service If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the value of online ratings. Now that news of client complete satisfaction travels this fast, keeping your clients happy is more crucial than ever.

57% of consumers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for companies with an ideal five star score.

Source: Brightlocal

83% Of Consumers Don't Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements pick to focus on consumers' suggestions online.

Source: Statuslabs