Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a doctor or a lawyer.

Young people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

The Average Review Word Count Has Gotten 65% Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Usually, 142 million customers go to Yelp monthly. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now understand why client reviews are so effective, most businesses obviously don't.

Source: LsaInsider

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying decisions.

According to social media reviews stats, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that four out of five users are most likely to trust a local business.

Source: RevLocal

Over Half Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Score

This stat is one of lots of that highlight the value of online ratings. Now that news of client complete satisfaction travels this fast, keeping your consumers delighted is more crucial than ever.

57% of customers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for services with an ideal five star rating.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

70 Percent Of Consumers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

Most Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review stats reveal the general popularity of a website can only go so far when it comes to trust.

Source: Review Trackers