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Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually utilize them.
Although we now know why customer reviews are so powerful, many businesses apparently don't.
Source: LsaInsider
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
More Than Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Ranking
This stat is one of numerous that show the value of online scores. Now that news of consumer satisfaction travels this quick, keeping your clients pleased is more important than ever.
57% of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked only for companies with an ideal five star ranking.
Source: Brightlocal
Most Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing customers see. Still, users take notice of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
77% Of Clients Would Most Likely Submit A Review If They Were Asked
More than a 35% would submit a review to educate others about their customer encounter and 24% would certainly direct their review to the business itself.
Over a 26% would want to give a review to help other individuals with their choice making process.
Source: Podium
89% Of Consumers Review A Businesses Replies To Reviews
Not only do the majority of customers check out the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
The Average Review Word Count Has Become 65% Much Shorter Since 2010
Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
Over Half Of Shoppers Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are clearly the more opinionated ones.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Across The World
Google is in the lead here, followed by Facebook as a remote second.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise affect our buying preferences.
According to social media reviews data, Facebook impacts the majority of users' purchase decisions.
Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
67% Of Customers Admit Reviews Are A "Very Important" Factor When Picking A Service Provider
When customers need to pick a service provider, reviews have an enormous effect on their decision.
Source: DemandGenReport