73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the prospective customers are trying to find. Almost a third of consumers say composed reviews are the only function that makes them believe the websites' reviews are useful and appropriate.

Source: Fan and Fuel

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and rating statistics show people value the viewpoint of peers more than any other material.

Source: Collective Bias

77% Of Clients Would Likely Post A Review If They Were Asked

More than a 35% would leave a review to notify others about their consumer experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their decision making process.

Source: Podium

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated content can do miracles in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

People Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

US Shoppers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When people read reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats suggest a company's reputation does not impact just the consumers. Potential employees also take a look at rankings and take a look at reviews.

Source: Deloitte

Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Usually, 142 million customers visit Yelp monthly. This is as good a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

15 Percent Of Visitors Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of prospective consumers won't even think about working with a business they can't find viewpoints about.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone