US Shoppers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When people read reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American clients.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

70 Percent Of Customers Choose To Find Out About A Business Via Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

95% Of Unsatisfied Clients Will Go Back To A Business If A Business Manages To Resolve Problems Quickly And Effectively

Clients do not expect you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually make use of them.

Although we now understand why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and ranking stats show people value the opinion of peers more than any other content.

Source: Collective Bias

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Clients

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

77% Of Customers Would Likely Give A Review If They Were Asked

More than a 35% would leave a review to advise others about their customer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to leave a review to help other people with their choice making process.

Source: Podium