Over Half Of Customers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a medical professional or a legal representative.

Younger people (age 18-35) are a lot more inclined to hire an expert based upon online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and rating statistics show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

If They Were Asked, 77% Of Clients Would Undoubtedly Submit A Review

More than a 35% would post a review to inform others about their customer experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to post a review to help other people with their choice making process.

Source: Podium

US Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US clients.

Source: Statista

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust advertisements pick to take note of customers' suggestions online.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Google Accounts For 57.5 Percent Of All Reviews Across The World

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the massive effect user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

83% Of All Young Shoppers Were Asked To Give A Review Recently

Of those asked, 80% of customers did leave a review. Overall, businesses have asked 66% of all consumers to give a review on their business.

Source: Brightlocal