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88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
The Majority Of Consumers Aged 25-34 Gave Reviews
According to Statista, the younger generations are obviously the more vocal ones.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
70% Of Customers Prefer To Learn About A Business By Means Of Reviews And Posts, Instead Of Ads
Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends
Online review statistics position clients' reviews as the most reliable source of suggestions. Online reviews normally carry the very same weight as suggestions from loved ones.
Source: Brightlocal
89% Of Clients Review A Companies Reactions To Reviews
Not only do many clients read the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Service
This stat is one of many that show the value of online rankings. Now that news of customer satisfaction travels this fast, keeping your consumers delighted is more important than ever.
57% of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.
Furthermore, 11% looked just for companies with a perfect five star rating.
Source: Brightlocal
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the enormous impact user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
86% Of Customers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you provide them an excellent experience.
Source: Brightlocal
American Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various aspects of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American consumers.
Source: Statista
The Typical Review Length Has Become 65% Shorter Since 2010
At this present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for an item with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center